Iuba
Written on January 14, 2012 – 1:16 pm | by admin
Co-founders Rob and Daniel Stone have announced the public launch of iuba.com. iuba is an innovative new financial platform that will allow users to make more informed financial decisions by allowing users to understand the financial decisions of a peer group determined by the user. iuba allows users to create a peer group using demographic and geographic variables, and learn how the peer group, for example, saves for retirement, or uses life insurance to protect their family.
The concept for iuba originated out of his personal experience and the frustration he felt in relying on self-interested industry advice in making important financial decisions. His expectation is that iuba will be recognized as a site for objective data that can serve as an aid for people to make important financial decisions.
Asking friends and family about financial matters can be considered off limits by many. iuba is like having that same conversation – but only better, with an entire community of peers.
As the community of users grow, Rob and Daniel Stone expect to introduce additional financial topics and more local comparisons.