Schwab MoneyWise
Written on August 12, 2010 – 1:28 am | by admin
Charles Schwab has announced a new educational campaign to help young adults facing “financial firsts” as they graduate, start working and begin living on their own. The campaign will be delivered through Schwab’s award-winning educational website, www.SchwabMoneyWise.com, and via Twitter.
A new hub on schwabmoneywise.com now addresses the specific financial challenges facing young people in their 20s who are just starting out. In addition, a Financial Fitness Quiz provides a compelling way to begin. This quick diagnostic not only allows people to see how financially fit they are based on routine behaviors, but also shows them how they compare to other people their age and offers them valuable next steps.
Today’s young adults face many financial firsts as they enter the workforce and begin living on their own. They have to learn how to manage a paycheck, pay off student loans and credit cards, rent their first apartment and start paying taxes – all in addition to figuring out their future career path.
Schwab’s premise for the campaign is that learning how to manage money doesn’t have to be overly complicated or time-consuming. Using themes that are relevant to young adults’ lifestyle and that speak to their unique financial circumstances, the Money Mondays campaign will strive to inspire young people to take a few moments each Monday to improve their financial health through a weekly menu of easy-to-digest actions that lead to specific, obtainable financial goals. Money Mondays’ weekly financial tips will be tweeted from @schwabmoneywise and posted on the SchwabMoneyWise.com website along with links to relevant tools, resources and information. By following along, one simple step at a time, young people can begin to develop sound habits that will put them in control of their own money—not just by helping them live within their means but also by helping them begin to save for the future.
As an added incentive, Money Mondays™ will hold bi-monthly contests on SchwabMoneyWise.com with $100 cash prizes. While money is a serious issue, the contests will pose questions that are lighthearted in nature on subjects that resonate with young adults. Contest questions will also encourage participants to share experiences they’ve had and lessons they’ve learned. Throughout the year, Schwab will actively solicit suggestions through Twitter for new website content, contest questions, and tips to improve money habits that have worked for the community.